Why Highlight Benefits In Job Ads Matters
When candidates compare roles, salary is not the only deciding factor. Research shows that 69 % of jobseekers place strong value on the employee benefits offered when weighing up opportunities. In construction, where skilled labour is in high demand and competition between firms is intense, showcasing benefits clearly in job ads can be the difference between attracting top talent or losing out.
By including Welplan in your job descriptions, you show prospective employees that your company does more than meet the basics. You demonstrate that you are committed to supporting their wellbeing, both financially and personally. This makes your organisation stand out as an employer of choice, especially in a sector where workers want reassurance that they and their families will be supported if something goes wrong.
For employers, highlighting benefits up front also builds trust. Candidates know what to expect from the start, and there are no hidden surprises during onboarding. Making Welplan visible in your recruitment materials is not just about filling roles more quickly. It is about showing your values and setting the tone for a long-term employment relationship built on care and security.
What To Say And Where To Say It
When promoting Welplan in your recruitment messaging, clarity and consistency are key. Jobseekers want to understand the value of the benefits you provide without having to search for the details. By using simple, professional wording, you can make Welplan’s strengths clear while reinforcing your position as a supportive employer.
In job descriptions: Add a short, impactful line to the benefits section. For example:
“All employees are covered by Welplan, a trusted employee benefit scheme for the construction industry. This includes sick pay and death benefit cover with no medical checks or exclusions.”
On your careers page: Create a dedicated section that lists Welplan as part of your total rewards package. For example:
“As part of our commitment to staff wellbeing, we provide cover through Welplan. This means financial reassurance if you are unable to work due to illness or accident, as well as support for your family in the event of bereavement. Claims are fast, fair and straightforward.”
In interview briefs: Reinforce the value of Welplan verbally. For example:
“In addition to salary, all of our employees are covered by Welplan. This benefit is designed specifically for the construction sector and has a 99 percent claim approval rate, with average payouts made within two working days.”
Placing Welplan in these touchpoints ensures candidates hear a consistent message at every stage. Whether they are scanning a job board, reading your careers page or sitting across the table in an interview, they will understand that your company offers benefits that genuinely protect them.
Internal Comms That Reinforce Value
Attracting candidates with Welplan is only the first step. To get the full value from the scheme, you need to make sure employees understand what is available once they have joined. Many workers only realise the importance of benefits when they need to make a claim. By reinforcing Welplan in your internal communications, you help staff see its value from day one and strengthen their trust in you as an employer.
In induction packs: Include a one-page explainer of Welplan’s cover. Highlight that there are no medical checks, that claims are usually settled within two working days, and that support includes mental health and bereavement cover. This ensures new starters begin their role with reassurance.
In toolbox talks or team briefings: Remind employees that Welplan is there to support them. A simple phrase such as “If you are ever unable to work due to illness or accident, Welplan is designed to provide quick financial support” can make a big difference. These regular reminders keep the scheme visible and trusted.
In digital channels: Use intranets, staff apps, or email newsletters to share short updates or FAQs about Welplan. Highlight real-world scenarios such as “What happens if I am signed off for two weeks?” or “How quickly will my family receive support if the worst happens?” Practical examples make the benefit easier to understand and remember.
By embedding Welplan into your communications, you make sure staff do not see it as a line on a contract but as a genuine safety net they can rely on. This visibility reinforces loyalty and demonstrates that you care about their wellbeing throughout their career with you.
Downloadable Materials You Can Use
Welplan provides a range of ready-made resources that make it simple to showcase benefits in both recruitment and staff communications. These materials are designed to save you time and ensure that your messaging is consistent, clear and professional.
Employer communication kits: These contain standard wording you can drop straight into job descriptions, careers pages or internal documents. Using this language ensures that every candidate and employee sees the same accurate explanation of what Welplan offers.
Scheme summaries and guides: Short, downloadable PDFs explain exactly what is covered under Welplan. These can be printed and included in induction packs, attached to digital onboarding emails, or shared on internal noticeboards. They help employees understand what support they have without needing to ask HR.
Social media post suggestions: Welplan provides pre-written posts that you can adapt for your company’s LinkedIn, Facebook or other platforms. These highlight your commitment to employee wellbeing and make your firm stand out as an employer that genuinely invests in its people.
By making use of these resources, you ensure that Welplan is presented consistently across every touchpoint. Whether you are promoting a vacancy, welcoming a new starter or updating your team, the message is simple and clear. Your staff know they are protected, and candidates can see instantly that you take their wellbeing seriously.
Welplan As A Retention Tool
Employee benefits are often only noticed when they are used, but by then it may be too late to build lasting appreciation. When staff are regularly reminded about Welplan, they see the scheme as an active part of their employment rather than a hidden safety net. This awareness makes employees more likely to value their employer, reducing the risk of them leaving for another role that may appear to offer more attractive perks on the surface.
Retention in the construction industry is closely linked to trust and stability. Workers want to know that if something goes wrong, their employer has chosen a scheme that will provide real and immediate support. With Welplan, this trust is easy to build because claims are fast, fair and inclusive. Reinforcing these facts in job ads, onboarding materials and ongoing staff updates shows your workforce that you are serious about looking after them.
Employers who consistently communicate Welplan also benefit from fewer questions or uncertainties when claims arise. Staff already understand what is covered and how quickly they will be supported. This confidence helps build a more positive workplace culture, where employees feel valued and are more likely to remain loyal over the long term.
By treating Welplan as both a recruitment and retention tool, you turn a benefit scheme into a competitive advantage. It becomes not just an emergency resource but a clear reason why staff should join your business and stay with it.
Put Welplan Front And Centre
Welplan is more than a benefit scheme. It is a recruitment advantage, a retention tool and a visible sign of your commitment to staff wellbeing. By highlighting it in job ads, reinforcing it through internal communications and making use of ready-made resources, you show both candidates and employees that you take their security seriously.
Speak to your account manager to learn how to integrate Welplan into your recruitment and staff messaging. With the right tools, you can make your benefits stand out and ensure your workforce knows exactly how they are supported.